MMO patch promotion: two approaches

Both Guild Wars 2 and World of Warcraft will be launching patches late August by the looks of things (WoW's might end up a bit later).  For GW2 this is the one year anniversary patch entitled 'The Queen's Speech'. For WoW this is 5.4 The Siege of Orgrimmar.  Both have taken different approaches.  Please be aware,... Continue Reading →

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When in game stores go bad

In articles recently I’ve defended both ArenaNet and Blizzard against accusations of being money-grabbers out to squeeze you for any penny.  In summary: both companies have to make money in order to make your game.  In the case of ArenaNet, they have kept the store controlled and they repeatedly update things like storage to give... Continue Reading →

Show me the money

I read this rather interesting blog post from Terra Nova, followed by the Playnomics report on engagement and monetization. Its an interesting read, in particular the information about monetization. First things first – who spent over $7k on a game in one quarter of one year? Do I monetize? Yes and No. WoW has a... Continue Reading →

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